There's enough data trail to figure out how consumers decide to buy a product- different options they weigh, what features they look for, their experience, and the issues they face once they buy the product. What was once possible only through surveys and primaries is now possible by analyzing millions of data trails.
To illustrate with an example, we took Virtual Reality (VR) as an example to demonstrate this concept. See the results below to understand the customer experience with this technology. It's even possible to unearth new cases for technologies using this approach.