Demand for loans
We unearth trends around the interest for loan products. Searches reveal interesting patterns: In addition to the usual car and home loans, student loans across categories are high, and loans for people with poor credit rating/unemployment are also relatively high. Vocation-based loans are also in demand, from taxi drivers to farm loans. Interestingly, traditional banks are still the most sought after with NBFCs not registering top-of-mind queries.