Do Indians care about the nutritional value of food?
FSSAI's mandate that all food should have nutritional value and allergens mentioned on the packaging will come into effect on July 1st including online food delivery apps. So, we went looking for trends to understand if there is indeed consumer interest in this subject, and it turns out the search for the nutritional value of food items is increasing. The searches span from specific food groups/ ingredients to brands/ restaurants.
This move by FSSAI on food labeling is on the button as calorie consciousness is on the rise!