With the rise in vegetarianism and vegan diets, there is an increased awareness about plant proteins. We see that direct searches and surrogate ingredient searches for this are at an all-time high. Consumer interest in this topic is also reflected in the patent activity with few players consolidating technologies related to it. We see similar patterns in research papers with a focus on topics such as comparisons between animal and plant protein, and the impact of animal protein replacement on diseases like diabetes, CKD, etc.