Skincare is coming of age in India with people embracing global trends. One of the most talked about trends is the use of Snail Mucin. The searches for this have increased significantly with one brand taking a significant share of searches. Not just Snail Mucin, the market for actives is booming with searches for Vit C, retinoids, niacinamide, ceramides, AHA/BHA, etc. shooting up.