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What's trending in BNPL?

BNPL is the buzzword again after Apple's announcement. The social media sentiment is positive. While traditional e-commerce players still dominate the space, we see new entrants (startups & apps). Consumers are looking for use cases spanning healthcare, to airlines, to using it to support small businesses. However, questions about the impact on credit scores remain.

The current consumer sentiment is positive however moving forward will the Apple announcement catalyze the ecosystem, or pose challenges to upstarts & incumbents remains to be seen?