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IVF is going mainstream in India

IVF is going mainstream in India

IVF which has been hitherto a largely urban/ metro phenomenon is gaining acceptance in smaller cities/towns. The stigma around this term seems to be fading away with search trends revealing decadal highs. This trend also seems to have gained from some celebrities coming forward and speaking candidly about it.


This could be an amazing opportunity for fertility chains to expand their presence into smaller cities.