Even in B2B software like the ubiquitous accounting software, it is possible to get feedback from customers on the features that matter.


Interesting to note what Indian customers look for...
- ERP integration is a priority, followed by GST support
- Bank integration sought
- Cloud models increasingly embraced & new tech like OCR sought
- Emergence of customers looking for AI-enabled accounting software
- Lot search for free downloads and training/ examples of the software usage