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Social Listening

Social Listening

Even in B2B software like the ubiquitous accounting software, it is possible to get feedback from customers on the features that matter.


Interesting to note what Indian customers look for...
- ERP integration is a priority, followed by GST support
- Bank integration sought
- Cloud models increasingly embraced & new tech like OCR sought
- Emergence of customers looking for AI-enabled accounting software
- Lot search for free downloads and training/ examples of the software usage