Unprecedented highs in the home devices market
With the cases at an all-time high, the demand for home care devices is also at historical highs. Most of the device manufacturers didn't see this wave coming, as a result, shortages are rampant and consumers are jostling for equipment. Riding this demand wave is Oxygen cylinders, nebulizers, oximeters, BP machines, etc, they're all showing huge spikes in the trends. The early indicators were there, but have been missed by most manufacturers.
How can the companies be better prepared next time? Read the data, follow the lead indicators of course!